Branding bohemia: community literacy and developing difference
Tara Brabazon, University of Brighton Stephen Mallinder, University of Brighton
City imaging and creative industries strategies and research emphasize the success stories, the urban environments that have rebranded, refocused and reconstituted themselves for the information age and the knowledge economy. Less evident in the literature are those locations and strategies that have failed, stalled or been more ambivalent in their results. This paper investigates a fringe urban suburb of the most isolated capital city in the world. Focusing on Mount Lawley, located on the city fringe of Perth in Western Australia, we investigate the role and function of popular music and popular culture in intervening in staid and conservative histories of cities. Mount Lawley is part of Perth, a city trapped by time and space, but its example may intervene just in time.